Explorando as relações entre os valores pessoais, autoconceito dimensão afetiva de segurança e comportamento feminino de consumo: perspectivas a partir da experiência de varejo brasileiro Outros Idiomas

ID:
13081
Resumo:
Apesar da importância dos valores pessoais e do autoconceito para entender a motivação dos consumidores e sua influência sobre o sistema de ação dos indivíduos, poucos estudos examinaram sua relação com o comportamento do consumidor em países emergentes. Como um meio de expressão, os consumidores usam marcas e produtos, a fim de comunicar o autoconceito e valores para o seu grupo. Esse trabalho tem como objetivo estudar a relação causal entre os valores pessoais, a dimensão segurança emocional do autoconceito e o comportamento do consumidor em ambientes de varejo em um país emergente, neste caso, o Brasil. Para testar a hipótese do estudo, foram utilizadas análise fatorial confirmatória e modelagem de equações estruturais. A amostra foi composta por 204 mulheres que vivem no Brasil. Os resultados indicam uma relação significativa entre os valores pessoais e o autoconceito das mulheres, especialmente no campo da segurança emocional. O autoconceito também teve uma influência significativa sobre o comportamento dos consumidores. Sete das oito hipóteses foram confirmadas. Além disso, discutem-se as implicações gerenciais desses resultados.
Citação ABNT:
MOYANO, C. M.; LENGLER, J. Exploring the relationships among personal values, self-concept´s affective security dimension and female consumption behavior: perspectives from the Brazilian retail experience. Revista de Administração FACES Journal, v. 12, n. 1, p. 118-137, 2013.
Citação APA:
Moyano, C. M., & Lengler, J. (2013). Exploring the relationships among personal values, self-concept´s affective security dimension and female consumption behavior: perspectives from the Brazilian retail experience. Revista de Administração FACES Journal, 12(1), 118-137.
Link Permanente:
http://spell.org.br/documentos/ver/13081/explorando-as-relacoes-entre-os-valores-pessoais--autoconceito-dimensao-afetiva-de-seguranca-e-comportamento-feminino-de-consumo--perspectivas-a-partir-da-experiencia-de-varejo-brasileiro/i/pt-br
Tipo de documento:
Artigo
Idioma:
Inglês
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