As práticas de comunicação em projetos globais de desenvolvimento de produtos em multinacionais brasileiras Outros Idiomas

ID:
4441
Resumo:
O objetivo da investigação aqui relatada foi mapear as práticas de comunicação aplicadas aos projetos globais de desenvolvimento de produtos de empresas multinacionais brasileiras e analisar se essas práticas variam de acordo com algumas características dos projetos. Trata-se de um estudo de natureza exploratória, cujo método de pesquisa foi o estudo de casos múltiplos. Os resultados permitiram verificar que a frequência da comunicação nos projetos globais diminui com a distância, o que dificulta o controle e a coordenação das equipes. No entanto, por si só a distância, embora imponha desafios adicionais, não causa necessariamente problemas de comunicação, pois pode ser contornada pelo apoio das ferramentas eletrônicas de comunicação. O estudo permitiu concluir, também, que o uso das práticas de comunicação, bem como a importância dada a elas variam em função de algumas características dos projetos, incluindo o tipo de projeto, os estágios do ciclo de vida, o nível de complexidade e os arranjos integrativos utilizados no desenvolvimento dos produtos. Apesar de ter sido possível identificar tais variações, observou-se que as práticas não ocorrem de forma padronizada nos projetos; ao contrário, são desenvolvidas de maneira improvisada e circunstancial e não contam com um planejamento específico no início do projeto.
Citação ABNT:
SILVEIRA, F. F.; SBRAGIA, R. Communication practices in global product development projects of Brazilian multinational firms. Revista de Administração, v. 45, n. 2, art. 4, p. 142-155, 2010.
Citação APA:
Silveira, F. F., & Sbragia, R. (2010). Communication practices in global product development projects of Brazilian multinational firms. Revista de Administração, 45(2), 142-155.
Link Permanente:
http://spell.org.br/documentos/ver/4441/as-praticas-de-comunicacao-em-projetos-globais-de-desenvolvimento-de-produtos-em-multinacionais-brasileiras/i/pt-br
Tipo de documento:
Artigo
Idioma:
Inglês
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